I consume a lot of books on business, startups, marketing, persuasion psychology — and many other topics related to the startup process. Here is a list of what I’ve read in the recent past, and I continue to update this as the list grows.

Lately I’ve been plucking more books from the Personal MBA reading list, created by Josh Kaufman. I highly suggest checking out that list as well.

10 Days to Faster Reading by The Princeton Language Institute

Podcast Launch by John Lee Dumas

Go It Alone by Bruce Judson

The Brain Audit by Sean D’Souza

The Morning Miracle by Hal Elrod

Just F#*!ing Ship by Amy Hoy

4 Steps to the Epiphany by Steve Blank

The $100 Startup by Chris Guillebeau

The Lean Startup by Eric Ries

Getting Real by Jason Fried, Heinemeier David Hansson

The Intelligent Investor by Benjamin Graham, Jason Zweig

Millionaire Real Estate Investor by Gary Keller, Dave Jenks

The Little Book of Common Sense Investing by John C. Bogle

Ogilvy on Advertising by David Ogilvy

No B.S Direct Marketing by Dan S. Kennedy

Fascinate by Sally Hogshead

The 10x Rule by Grant Cardone

The Education of Millionaires by Michael Ellsberg

Anything You Want by Derek Sivers

The Richest Man in Babylon by George S. Clason

Think and Grow Rich by Napoleon Hill, Arthur R. Pell

Never Eat Alone by Keith Raz, Tahl Ferrazzi

The Ultimate Marketing Plan by Dan S. Kennedy

Amazing Selling Secrets by

The Life-Changing Magic of Tidying Up by Marie Kondo

Ask: The Counterintuitive… by Ryan Levesque

Invisible Selling Machine by Ryan Deiss, Clate Mask

Launch by John Spencer, A.J. Juliani

The Trusted Advisor by David H. Maister, Charles H. Green, Robert M. Galford

The Secrets of Consulting by Gerald M. Weinberg, Virginia Satir

The Power of Habit by Charles Duhigg

Your Money or Your Life by Vicki Robin, Joe Dominguez, Monique Tilford

The Most Important Thing by Howard Marks, Paul Johnson, Bruce C. Greenwald

How to Win Friends and Influence People by Home Comforts

The Win Without Pitching Manifesto by Blair Enns

Crush It! by Gary Vaynerchuk

7 Habits of Highly Effective People by Stephen R. Covey

Rich Dad, Poor Dad by Robert T. Kiyosaki

Rework by Jason Fried, David Heinemeier Hansson

Delivering Happiness by Tony Hsieh